Overcoming inertia is expensive. A survey earlier this year highlighted that, in the UK, £6 billion is wasted annually as a direct result of consumers being on the wrong mobile phone tariff. It’s a staggering sum of money.
Given the complexity of tariffs and the speed of change within the market, though, I’m not surprised. There is a natural tendency to gravitate towards the safe bet or the easy option. That might be the free handset upgrade, the reassurance that your expensive monthly budget won’t be exceeded or simply accepting the status quo because there isn’t enough time to thoroughly understand all the options.
It’s one thing for consumers to cave in to inertia. Their monthy spend on mobile phones is relatively small – a few tens of pounds at most. Consider a business, however, with a fleet of mobile phones costing their company thousands of pounds per annum. Properly, efficiently and actively managed, a mobile fleet needn’t cost businesses a penny more than necessary.
The starting point is to understand your usage profile. Once a baseline is established for call patterns and data usage, it then becomes possible to negotiate with your existing supplier or to tender to alternative suppliers. The analysis can be complex and time consuming, but engaging expert assistance removes the pain and maximises the gain. Auditel typically identifies and implements savings of 20% or more on our mobile phone projects.
Just as important is to keep an eye on usage throughout the life of the mobile phone contract. Perhaps you require supporting information to identify non-compliance with your mobile phone policy, or perhaps you just need peace of mind that all is under control. Our ongoing post-audit analysis quickly identifies any billing errors, unusual calling patterns, unauthorised use and excessive roaming charges. Armed with up-to-date usage data, it may also be possible to renegotiate the contract for an actively managed mobile phone fleet part-way through its life, thereby yielding further savings opportunities.