My business career has spanned periods in the public sector happily consuming resources to periods managing businesses in the private sector where thoughts of costs often took second place to the business of growing and delivering to clients.
Much of that time was spent as an IT and consultancy supplier to businesses and so I like to think I’ve seen most tricks that increase margin, both as a customer and as a supplier. My conclusion is that trying to maintain a cost base without a strategy and appropriate market knowledge diverts attention away from sales and customers and just doesn’t deliver results.
My approach to business is to treat every cost as if it were my personal spend, while ensuring that I achieve the perfect balance of service, functionality and cost which gives the most benefit to my clients. This has enabled me to deliver significant margin improvements for companies and clients over a number of years with no impact on service levels.