About Ed Browning

Commercial Sales & Marketing Leader with strong record of growing both sales and profitability.  Ed has held Vice President and Director roles across Marketing, Sales and General Management functions in major companies such as Halma, Jarden, Black & Decker and Unilever.

Ed is passionate about customers and understanding what drives their businesses.  Ed is both practical and straightforward.  He is able to engage with the challenges a customer is facing and the outcomes they are looking for, and find solutions to radically grow and develop their businesses.

Ed has had procurement responsibility across all his roles especially in the procurement of strategic services.  Ed has focussed on collaboratively developing relationships with suppliers to simultaneous improve value and enhance the quality of offer.

Ed has also provided consulting services to diverse clients such as The Central Office of Information (Government Department), Mitel, Brighton & Hove City College, Study Group and OKO.

An inspirational leader with vision, Ed has successfully led and supported large and diverse teams.  With a progressive and international mindset, having lived and worked in the UK, The Netherlands, Germany, Italy and Latvia, Ed is able to engage across multiple geographies and cultures.  Ed is a bilingual English/Dutch speaker.

Ed lives in Surrey with his wife Helen and his 3 children, who are all at various stages of flying, and returning to, the nest!  The home is always busy and full of fun.  In his spare time he enjoys entertaining, walking in the Surrey Hills, mountain biking and watching rugby.

Achievements

As Sales Director at Apollo, Ed drove a £100M business to sales growth of 33% and profit growth of 39% over 4 years.

He developed and implemented a new approach to working with selected key Customers called Joint Business Planning, which focusses on building a deep understanding of the customers’ wider business aspirations and aligning the approach to ensure these can be supported.  This resulted in the Top 20 customer growing at 3 times the rate of the rest of the business.

Ed also simplified the product portfolio from 2,400 SKUs to 1,400 SKUs while at the same time delivering sales growth and greatly improved efficiency.

As Vice President of Marketing at Coleman Outdoor, Ed improved profitability of the European organisation by 1000 basis points pulling the company from negative EBITDA to positive.  Key activities included; supplier optimisation, portfolio rationalisation, value improvement through product re-engineering and pricing realignment.

Auditel's Delighted Clients

Anglia Factors Logo

Anglia Factors

Aqualisa

Bakels

Besana Logo

Besana

Bifold Logo

Bifold

Finlays

Geotech UK Logo

Geotech UK

Graze.com Logo

Graze.com

hydrogarden logo

Hydrogarden

Lindab logo

Lindab

LoneStar

Norman Hay

NSK

Octink

Reagecon

Sims Metal

Univar Solutions

Vale Brothers

V12 Footwear

Ed Browning