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The comms and technology space is a rapidly evolving beast, with manufacturers, developers, resellers and like releasing new products and services almost daily.

When Skype launched in 2003, we were at the end of the dot-com boom and video calling over IP was born. However, when new technology is developed and launched there will be issues. Skype was no different – especially when attempting to promote the use of video in a business environment. Data speeds were nowhere near what they are today, and a lot of the issues raised by users were around disconnection and poor video quality.

Over the years since, video has continued to grow and develop as a concept, but it was only really when Apple launched FaceTime – and Google launched Hangouts – that video was seen in its best light, and started to become a truly conceivable channel of communications.

Fast forward to now and with millennials coming out of education and entering the workforce, we believe that video will continue to rise and become the preferred channel of communication within the next 3-5 years.

Providers like Zoom and BlueJeans have been the biggest companies purely focused on video in the market, however Zoom have pivoted into traditional telecoms, having launched a cloud PBX offering. On the flipside, 8×8 have launched a free version of their video meeting platform to compete with Zoom, making it an exciting time to be following the industry.

This doesn’t mean to say that voice is dead. Providers are now able to give users a choice between using voice, Instant Messaging, collaboration and video – all wrapped up in a single application.

This is an article from: Insight & Innovation: Issue 4 – click here to read the whole newsletter.