Do you know what your business pain points are?
Growing a small business is challenging, time-consuming and potentially stressful due to the challenges faced by small business owners. Recognising your business pain points can help you to tackle your challenges head on.
Understanding the politics
With Brexit at the forefront of our minds, business owners are unsure what the impact of the change will be. Uncertainty for consumer spending is a business pain point that it is hard to overcome without the cold, hard facts that we are still awaiting. Increasing profits when consumers have less money to spend can be tricky, so some clever thinking outside the box will be required to maintain the levels of growth that your business needs.
Getting cyber savvy
Online sales can no longer be ignored. Increasing traffic to your website should be a key part of your marketing strategy. This can also be a business pain point as business owners may lack the knowledge or budget to optimise their web traffic. Search engine optimisation is still very relevant in order to improve your ranking but as trends move on and alter, staying ahead of the curve in online marketing is key. Using other forums such as social media and LinkedIn could answer some of your online sales problems at a fraction of the cost.
Work life balance
With all the demands faced by a small business owner there is a risk that you spread yourself too thinly. Running your own business is often a lifestyle choice you have made to strike a better work-life balance. If you are struggling to achieve this because you are running the show on your own then this can be a real challenge and a business pain point. Set your priorities and try to remain disciplined to stay on top of the game.
Knowing and exploring your pain points in detail will ultimately lead you to finding solutions that allow you to enjoy running your business.
If you’re ready to take the next step in exploring the potential for your business? Then contact me and we can talk.
Paul Strachan M. 07793 447961 T. 01307 460667 E. firstname.lastname@example.org