In some markets, carbon neutrality is an important attribute for consumers wishing to choose greener products and services. This PAS therefore helps organizations demonstrate the carbon neutrality of a specific product, entity or activity. It underpins reliable, credible claims that the subject of such a claim can indeed be considered carbon neutral.
Who is this PAS for?
Anybody wishing to demonstrate the carbon neutrality of a uniquely identified subject. The PAS’s use has demonstrated that the concept of carbon neutrality can justifiably relate to a wide variety of subjects including products, organizations, communities, travel, events, projects and buildings.
Why should you use this PAS?
It specifies the requirements to be met by any entity seeking to demonstrate carbon neutrality through the quantification, reduction and offsetting of greenhouse gas (GHG) emissions from a uniquely identified subject.
Use of the PAS will help organizations:
- Meet customer, stakeholder, industry and legal expectations
- Reduce greenhouse gas emissions and quantify their carbon footprint
- Identify areas of inefficiency and improve overall performance
- Make cost savings by reducing energy consumption and bills
- Gain credibility with a consistent carbon neutrality statement
What’s changed since the last update?
The PAS was updated to recognize improvements in the knowledge and understanding of greenhouse gas emissions assessment, reduction and offsetting that took place over the first two years of its availability, particularly with regard to event planning.
Principal changes are:
- A new annex has been added providing additional insight and guidance on events
- Special provision has been made for the presentation of claims in advertising or other promotional material. An explicit declaration or claim of carbon neutrality in the form of a prescribed, publicly available statement is still required but this may now be issued as part of the qualifying explanatory statement (QES)
- Relatedly, text for an equivalent “representative statement” has been added couched in simpler terms, that may be used in advertising, literature, publicity, labels and technical bulletins in printed or electronic media