A recent survey of very high value energy purchasers (up to £17m per annum) revealed that as few as 19% of them had “buying Green Energy” on their agenda.
On the surface this is worrying but, as is often the case with journalistic licence, it isn’t the full story. A further 32% suggested they would consider going green, but only for little or no additional cost. The survey itself actually shows the real figure they found was 51% (19% + 32%) who had “buying Green Energy on their agenda”… So “Most”, then…The negative 19% figure is a better headline than what is likely the real truth. The caveat that it needed to be cost effective doesn’t take it off the table, does it?
A little deeper thinking around those figures can give you some further insight… Depending on how full or empty your glass is, so to speak. With whom does the job of putting green energy on businesses agendas lie? There are many answers to this, but in our opinion, the most important one would be the suppliers. Is the survey suggesting that the remaining 49% of high value buyers, given a choice between green or non-green (with cost removed from the equation entirely) would still choose traditionally sourced supplies? We don’t think so… and our maths suggests that green energy CAN be on the agenda for 100% of high value buyers… Importantly, at the right price.
There are a number of suppliers who provide a mix of green energy at no additional tariff, some of whom will provide 100% Green with the same “No additional tariff” promise, you’ve just got to ask for a “green” quote.
The same survey also revealed a good insight into future energy prices, IF you believe in the concept of crowd statistics (i.e. lot’s of experts predicting the result tends to a figure approximately correct). Only 49% think prices are likely to rise, 39% think it’s likely to be flat and 9% a fall (I don’t know what happened to the remaining 3% either). So from a notional crowd of 97 people only 10 more thought it would rise than be flat, so I take that to be a very slight rise i.e. pegging inflation most likely.